Golden Chick asked us to come up with an eye-catching billboard that would attract customers from the highway. The AD and I wanted the billboards to be distinct in tone (we’ve described these as “the good twin” and “the evil twin”). The client went with “Crispy,” but chose to use “Surrender” as a print ad later on.
AD: Carolyn Crane
GCD: Kim Smith
CD: Tina Tackett
2022 Davey Awards, Silver
2023 Muse Creative Awards, Silver
What happens when the art directors are busy, but our client needs a new design for a last-minute promotion? After going through a long list of people, the agency asked me to pencil a few ideas. The ask was to come up with a “wicked” version of Golden Chick’s iconic mascot, Clucky. Once Golden Chick chose their favorite illustration, our talented AD stepped in to execute the design.
Golden Chick's current Clucky
Final design
Printed tee
Clucky exploration
Clucky exploration
Client's Clucky pick
Option 2 design
AD: Eric Brule
GCD: Kim Smith
CD: Tina Tackett
2023 Hermes Creative Awards, Honorable Mention